Steve is the founder and General Manager of Future id, a Shanghai based brand and Communications Company. Prior to his arrival in China in 2001 he worked in London as Senior Director for Coley Porter Bell; a WPP owned brand consultancy ranked no.2 in Europe.

For the past seven years Steve has been helping both foreign companies localise and build their brands in China and local companies create their own unique propositions.

Clients include Siemens, SABMiller, Nike, JCB and Bonfiglioli.